| Publicity is a powerful way to build your brand, and it can do wonders for your success. Get people talking by drawing attention to what you do for employees and the community. Here are some ways you can use promotional products to spread the word.
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Boost your visibility as an event sponsor.
Sponsoring a charity walk, run or other event is good for your community and the cause you’re helping. But such a gesture also shows the community that your business or organization cares about its residents. Your runners and walkers will need a comfy T-shirt like the Gildan® DryBlend® 50/50 T-Shirt—both for the event and as a way to remember the day for years to come. Include your name and the names of other sponsors, too. Hand out Sport Starter Kits at the registration table or at an after-event party. Kids and adults love Custom Temporary Tattoos, and they’re such an easy way to showcase your logo at parades, bicycle safety events and more. You’ll need plenty of banners for your race or festival, so put your imprint on Value Outdoor Banners to let everyone know who is sponsoring this fun event. |
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Encourage your team to volunteer in the community.
Volunteering out in the community can be a very rewarding endeavor, not only for the individuals who are volunteering but also for your business. Allow your team to take time off (as a group or as individuals) to lend a hand. Be sure your team makes a good impression and is properly outfitted with branded apparel. For work outside, be sure they are protected from the elements with a New Era® Structured Stretch Fit Cap or Columbia® Whirlbird Watch Cap Beanie, a jacket or hoodie. And for indoors, offer apparel, like a dress shirt, polo or T-shirt. |
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Set the stage for a successful demonstration.
Whether you are planning to highlight your top-selling products at a trade show or create a video of your products in action, you’ll need a few basic custom-printed items. Dress your table professionally with a full-colour UltraFit Table Cover or put your logo on the Dynamo Tabletop Display, also in full color. Draw a crowd from a distance with attractive, highly visible Indoor Value Razor Sail Signs. And the Pop-Up Counter Kit is an easy-to-assemble, professional display that’s ideal for demonstrations. |
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Attract publicity for grand openings and open houses.
New and established organizations need to keep the public informed about their goods and services. Whether you want the neighbourhood to know that your new meat market offers the best steaks in town or that your 50-year-old factory has a new product line, you can get the word out with promotional products. Why not print an invitation to your grand opening or open house on Bic® 20 mil Jumbo Business Card Magnets? Keep a stack at your front reception area and distribute some to area businesses and your local chamber of commerce. Decorate your event with Balloons and serve refreshments in Clear Plastic Cups. And don’t forget to advertise your door prizes—awesome logo’d gifts keep your brand on their mind long after the event. You can also visit our Budget-Stretching Giveaway store for some logo’d prize suggestions for less than $1 each! |
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