4 Ideas Friday

Marketing your business can be an expensive proposition, so finding the most cost-effective and proven ways to build your brand has to be a top priority. Promotional products are an affordable and efficient way to deliver your message. To get the most out of your investment, make sure the custom promos you choose are relevant, engaging and long lasting. That way—whether you’re handing them out face-to-face at an event or mailing them directly to a home or business—your brand will stay on their mind.

Check out these marketing tips to find the perfect promos for your business:

Take your message to town:
Sometimes a simple approach is best. Think about how many Plastic Sheeting Yard Signs you see while driving around town during election season. Yard signs are great at getting political candidates’ names out there, but signs also work great for real-estate agencies, repair services, sell-from-home consultants and others. The Indoor Wood Sign is a durable way to share your message, whether you want a full-colour sign for your business or need signs for advertising around the community. Custom Temporary Tattoos are fun and inexpensive giveaways. Hand them out at county fairs, safety events, open houses, parades and more. One of the most economical promoters for bars, restaurants and coffee shops is the Wooden Nickel. They’re ideal for happy hour drink specials or other special offers.

Pound the pavement:
Gain attention for your political campaign, home improvement business or restaurant by knocking on doors and shaking hands. Dress professionally and carry identification, preferably displayed around your neck with an attractive Dye Sublimated Tubular Lanyard. Print your selling points on a Broadcast Banner Pen and hand them out. For those who aren’t home, consider imprinting your contact information on a Convention Bag or the flexible plastic Door Hanger. Include a discount coupon or a little bonus item, like a logo’d pen, to encourage them to seek out your services.

Win them over with direct-mail favourites:
You can reach thousands of prospects and customers for less than a dollar plus postage with these affordable advertisers. Now that’s value that can’t be beat! Seed Packets are a fun way to share your message and grow your business. Be sure to leave a few of these in your reception area, too. Magnetic items are effective because people keep them and display them on their refrigerators or metal cabinets. Put a useful memo pad and your contact information in their hands with Bic® Business Card Magnets with Notepad. There are several stock designs to choose from, each customized with your logo. Include them with welcome information, invoices or a holiday card. Another way to keep your logo and website handy is to give away a business card magnet. Invite people to your school event or anniversary celebration with this fun posterboard promoter: the Seeded Paper Invitation.

Impress them with front-desk giveaways:
When prospects or customers walk through your front door, make sure they know they’re appreciated. Can’t-miss giveaways, like the Mini Lip Balm or Slim Media Holder, will get used often and will keep your company name on their mind. Display your company’s offerings on the Paper Bookmark. They’re also perfect for museums, takeout menus, event schedules and more. Dress up your front desk area with an attractive Presto Easel. Drawing attention to your job openings or benefits offerings is easy with these full-colour displays.