4 Ideas Friday

Planning outdoor events makes some people nervous. Special considerations have to be made, but outdoor events are not that different from indoor events like trade shows and open houses. We talked with 4imprint’s outdoor events expert, merchandiser Stephanie Zastrow.

Stephanie: “Doing something to bring attention and draw people to your booth is important. Have attention-grabbing games, colours or possibly refreshments, etc. Try for the total look. Visually tell a cohesive story about your company or mission—and make sure it can be seen from a distance and understood at a glance.”

Stephanie: “Banners and displays have a lot of room for information and are a big opportunity for grabbing the attention of potential customers or clients. Don’t be afraid of colour and it’s good to push the boundaries, but there is such a thing as too much. Try to be creative, but don’t make your display so busy that it’s hard to understand your mission, story or purpose.”

Stephanie: “The prize wheel is always a good interactive game. Have fun with it and encourage visitors to as well. Small prize giveaways, such as imprinted pens, small notebooks, travel mugs, coolers or product coupons, can help visitors remember your business after they leave the event. If your event is for your employees, these same giveaways make great souvenirs.”

Stephanie: “Keep in mind the space you’re going to be in, how many times you plan on using the tent (Should you go for good, better or best quality?), and if there are accessories available to help adapt the tent to fit your event or environment. As far as a rain date or shelter, it’s really a personal choice and depends on what’s available for the event.”