4 Ideas Friday

Relationship marketing—the steps you take to build strong relationships with customers—should be an important part of your business plan. It not only builds brand awareness, it also creates lifelong customers and improves the likelihood of a referral from a happy client. Useful promotional products can help as you move through the relationship building process, keeping your brand top of mind and showing customers you care.

Launch the relationship:
Start your relationship off right by providing something to grab attention. Useful promotional products that help meet everyday needs will keep your brand on their mind. Make your contact information easily accessible with the Bic® 20 mil Jumbo Business Card Magnet. Introduce your organization’s values by preloading a USB Swing Drive with marketing and sales resources or helpful tools. A fidget toy and a Foam Puzzle Cube are both fun, memorable choices.

Strengthen the relationship:
Showing your customers you care about them is key to building a healthy, long-term relationship. At your next office visit, supply Wood Frames for desktop pictures, to show you’re interested in their lives outside of work. Make it easy to keep track of on-going project notes with the Stretch Notebook Flag & Pen Set. Encourage them to enjoy upcoming PTO or a vacation with the Poolside Sunglasses Kit or Sunscreen Squeeze Pouch.

Say thank you:
Let customers know they matter by showing gratitude for their business. Customers will know you’re grateful—and available—when you give them a Power Bank or Single Port USB Car Charger and encourage them to call anytime. Or, provide the Twist Smartphone Holder and Stand, so they can make hands-free video calls. Invest in their development by providing a list of favourite podcasts (or a fun playlist) and the Ear Buds with Zippered Triangle Case or Soundwave Bluetooth® Speaker.

Encourage loyalty:
Turn first-time customers into loyal customers by showing you care about their safety. Supply promotional products that highlight security, such as the Bodyguard RFID Aluminum Wallet and Safeguard Aluminum Wallet, which can stop identity thieves from stealing card information. Give them a place to store important travel documents and small electronics like the Tech Traveler Case. The trusty Sonora Outdoor Multi Tool and Swiss Force Armour Multi Tool are other useful promotional products that can build relationships and brand loyalty.