Custom marketing materials to deliver key information 

By Laurie Frees

Whether your organization is announcing new hours, relaying policy changes or promoting an upcoming event, it can be a challenge to get people to remember your message. Research suggests people retain information more effectively opens in new window when multiple senses are engaged, making the use of tangible communication tools a smart strategy. Custom marketing materials help turn important messages into something audiences can see, hold and reference when needed. From attention-grabbing signage to sought-after keepsakes, these promotional products can help keep your message visible—and memorable. 

Signage that gets the message across  

When information needs to be noticed quickly, promotional signage puts important messages front and centre. These custom marketing materials are ideal for communicating new business hours, event details, requirements, directions and other timely information. 

• Place tabletop displays at reception desks or registration tables to share updated policies, procedures or upcoming event information where visitors are already stopping. 

• Display rollup retractable banners in lobbies and entrances or at trade show booths to highlight new services, seasonal hours, registration deadlines or important announcements. 

• Set up sail signs outside buildings or event venues to draw attention to grand openings or to bring a welcoming atmosphere to community events. 

• Position A-frame signs near entrances or high-traffic walkways to communicate daily specials, weather-related updates, holiday hours or important reminders visitors should know before entering. 

Printed materials worth hanging onto 

Some messages deserve more than a quick glance. These promotional marketing materials help put important information directly into people’s hands, making it easy to reference later.  

• Place brochures that explain new products, services or enrolment information in literature racks. The dual-purpose display also holds a banner to help reinforce your message.  

• Tuck sales materials that promote upcoming events, special offers, registration deadlines or seasonal announcements inside two-pocket folders with a full-colour imprint to draw more eyes.  

• Place rack cards in literature displays near entrances or waiting areas to create a “Know Before You Go” station. They can highlight event schedules, facility rules or membership benefits in a quick, scannable format. 

• Consider bookmarks as kickoff gifts for library or school reading challenges. Imprint goals, recommended titles or program dates to give participants a useful reading companion. 

Mailers that meet people where they are 

These custom marketing materials deliver information directly to homes and businesses, reaching audiences right where they are. On top of relaying key info, 78% of consumers say they’d have a more favourable view of an advertiser opens in new window after receiving a promo product. That’s a win-win direct to their doorstep.  

• Mail residents jar openers imprinted with updated holiday hours, waste collection schedules or utility information. If they find a permanent home in the kitchen, recipients will always have your reminders close by.  

• Send seeded paper postcards to announce fundraising campaigns or growth-related initiatives. Recipients can plant the postcard after reading it, extending the life of your message. 

• Include business card magnets in mailings that share emergency contacts or appointment information. That way key details stay visible on refrigerators and filing cabinets. 

• Deliver Koozie^® can coolers to promote a new product or service. Recipients will be reminded of your message every time they crack a cold drink. 

Promotional products with QR codes that connect print and digital 

Sometimes the most effective messages start in the real world, then move online. By imprinting QR codes on promotional products, recipients get quick and easy access to videos, calendars, registration forms, policy updates and beyond—all with a simple scan. 

• Set mini tabletop displays on reception desks or  conference tables. Include a QR code linking to event registration, updated policies or visitor information.  

• Attach magnet clips to employee handouts or onboarding packets. Imprint a QR code linking to training videos, benefits information or important documents so employees can access them on-site, then revisit later when necessary.  

• Turn sun flyers into a soaring call to action by imprinting a QR code that links to a contest entry page, community event details or a summer program schedule. 

• Include stress balls in wellness kits that promote resources or employee assistance programs. Add a QR code that links directly to registration details or helpful tips—giving people something to squeeze when stress rises and somewhere to turn if they need support. 

Deliver the right message the right way 

When communication matters most, visibility does too. These custom marketing materials help turn simple interactions into moments—and messages—people will remember. 

Laurie Frees

Laurie Frees is a merchandising category manager at 4imprint who specializes in apparel. With over 25 years of experience in merchandising and product development—plus four years in the promotional products industry—she brings deep expertise in fabric construction and logo application. Laurie manages the product assortment across all apparel categories, including T-shirts, polos, outerwear, dress shirts, sweatshirts and more. Her role includes tracking trends, building supplier partnerships and analyzing data to guide decisions. With a strong focus on products made from sustainable materials, Laurie helps drive innovation in core apparel offerings that customers rely on to showcase their brands.

All marks are the property of 4imprint or their respective owners.

Sources