Promotional ideas straight from the source

By Mae Strehlow

Nobody knows marketing like our customers. We are always amazed at the new and exciting ways they use swag to promote their brand, share a message or simply say thanks. Check out the creative promo product ideas shared by 4imprint customers #SwaggingRights page.

Giving gift envy

Prizes, awards and welcome gifts—oh my! These customers’ promos were well-loved and admired by all.

• “The most popular prize [firefighter helmet water bottle] at the farmers market! People line up to answer a fire-safety question, hoping to win one!” — Jeff

• “This cute camera cover and screen cleaner has become the envy of all our offices!” — Erin

• “Using [an insulated lunch bag] as one of many safety awards for our upcoming 2025 shutdown.” — Kathy

• “These turned out so great! We use these as welcome bags for our new employees and recently we ordered branded sweatshirts and used the bags as part of the gift!!” — Andrea

Enhancing events

Promo products are a great way to elevate any gathering. But don’t take our word for it. Check out the impactful ways these customers used event swag.

• “We bought [these] lanyards so the participants could wear their name tags during the RéseauLab congress. They are amazing!” — Alex

• “[Used notebooks and water bottles] as swag at our trade shows!” — Brittany

• “We used the product [pens] as a giveaway along with other products to show appreciation to our booth visitors. We wanted to give them a personalized experience.” — Udit

• "Our AGM attendees LOVED their duffel/cooler bags and hats! Thank you for such great service and selection.” — Denise

Short, sweet and to the point

When it comes to words, sometimes less is more. These customers summed up their #SwaggingRights sentiment in a few brief words.

• “Chocolate squares are really good!” — Malik

• “Holiday gift [touchscreen gloves for] employees!” — Ruchy

• “Loved the convenience and usefulness of [this] merch [jotter set]. — Shane

• “Love your hats!” — Kash

Functional reminders doing dual duty

When a branded promo product gets regular use, it doubles as a functional item that also reminds recipients of your message. These customers nailed it.

• “We are so happy with our purchase! We use these [pens] in meetings with clients and like to ‘leave’ them behind when out on the job site.” — Merissa

• “Our company prides [itself] on going green, so this [lunch set] is a great way to keep the initiative going!” — Nikki

• “We have an initiative to improve employee health at our university. It's called Grand Défi Entreprise. We thought it would be nice to promote our support for this initiative with personalized [pullovers].” — Florence

• “We initially had planned to use the mugs as a thank-you to our donors and keynote speakers at our conference, however after seeing these mugs, we realized we could use them in our fundraising events as well. The colours are rich and beautiful. The mug is ceramic and a nice size. Beautiful for gifting. Very happy with this product.” — Sue

Share your creative promo product ideas

Do you have a success story you want to tell? We’d love to hear it. Head to our #SwaggingRights page to share your creative promo product ideas.

Mae Strehlow

Mae Strehlow has 23 years of importing and merchandising experience at 4imprint—and 15 years in international and domestic retail before that—bringing nearly four decades of expertise to the promotional products industry. Over the years, she’s worked across a wide range of product categories, but drinkware is where her true passion lies. Mae thrives on product development, whether it’s creating exclusive private label lines or collaborating with suppliers to turn market trends into practical, successful solutions. She loves the challenge of refining shapes and styles to meet the unique demands of the promotional products industry. She believes that transparency, collaboration and a shared commitment to success—both internally and with 4imprint’s vendor partners—are what truly sets 4imprint apart.

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