How full-colour promo products can help your brand pop

By Stephanie Lamie

Colour is powerful. It is a significant stimulus for the brain, with 80% of sensory impressions opens in new window coming from sight. Colours can influence mood, energy levels, sleep patterns and blood pressure. Some shades can improve concentration and increase visual memory. Full-colour promos can make the most of the power of colour by helping you achieve your goals.

Trying to stand out from the crowd?

Full-colour promotional products can open a vibrant new world for your brand. Shopping totes, with your big, full-colour imprint, for example, can grab attention at a retail store or outdoor market.

Splashes of colour can also help your brand stand out in a crowd. A sports towel is a winning gameday giveaway that later becomes a cherished memento. Whether pinned to a wall or used at the gym, team spirit is on display.

What are trade shows if not a competition for attention? With a prominent splash floor display, your exhibit can be an eye-catcher in a sea of expo booths. An colourful table cover is another powerful accessory that, whether bright or subtle, is bound to draw people in.

Looking for a polished and professional look?

Full-colour promotional products provide a touch of class and quality. In the workplace or out in the community, employees sporting a performance polo or a more casual full-zip hoodie can display your logo without compromise.

At an exhibition or conference, full-colour promo materials, like folders and notebook/pen combos, exude professionalism. Give them to attendees to spread the word that your organization is ready for business.

Want to evoke an emotional response?

Colours can have different effects opens in new window on behaviour and emotions. That’s why colour psychology is a popular and powerful marketing tool. Blue is the world’s favourite colour and conveys trust, wisdom, strength and security. Merchandise with full-colour flexibility, like a cotton T-shirt or twill baseball cap, can provide those vibes without limiting your brand.

Red is a bold colour associated with power, energy and excitement. When offering an event giveaway aimed at reminding attendees of their experience, a boldly coloured can cooler can make that lasting connection.

A nonprofit hoping to hit emotional notes and encourage support could include a business card magnet in thank-you cards for volunteers or donors. Imprinted with an impactful photo, it’ll be a lasting reminder right there on the fridge.

Hoping for your brand to be remembered?

Colours increase our visual memory. Green, for instance, can increase the retention of positive words opens in new window. That’s something to remember when considering a vinyl sticker to carry your logo. Same for a water bottle, which can imprint your brand in memories wherever it goes.

The complete colour wheel can make a ceramic mug—with a full-colour wrap imprint—a standout gift for clients or customers. Or treat your team to snapback caps to help your brand resonate with style.

So many colours, so many benefits

Take your marketing to the next level with full-colour promo products. The added flexibility and vibrancy can help your brand stand out, look professional, evoke emotions and be remembered.

Stephanie Lamie

Stephanie Lamie is a senior merchandising category manager who has been with 4imprint for 28 years, including 21 years in her current role. She oversees several product categories, with her largest areas of focus being writing instruments and tradeshow displays. Stephanie enjoys discovering new products, tracking industry and retail trends, partnering with suppliers and learning more about sustainability. She began her 4imprint career as an expediter before moving into sales, claims and corporate programs—experience that gives her a broad understanding of the business. As an expert in all things pens, she uses her deep knowledge of 4imprint’s departments and customer needs to bring the very best writing utensils and tradeshow products to the market.

All marks are the property of 4imprint or their respective owners.

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