Personal care promotional products to boost your brand

By Carrie Kramer

There’s power in forming emotional connections with your audience—both inside and outside your organization. Research shows that 93% of Canadian employees consider well-being as important as salary, and 87% would think about leaving opens in new window a company that doesn’t prioritize employee well-being. What’s more, 70% of customer decisions opens in new window are based on emotions. Personal care promotional products pull double duty: They help foster connections and keep your brand visible during moments of self-care. Give these personal care items to have your audience feeling the love while keeping your brand close at hand.

Hygiene essentials

Functionality can be an important factor when selecting promo items. That’s why personal care gifts related to everyday hygiene are welcome—they’re practical promoters. Whether exhibiting at a trade show, mingling with residents at a community festival, or making connections at a company event, items like lotion or lip balm are likely to be snatched up quickly.

As temperatures drop and cooler weather sets in, branded personal care products can add an extra layer of wellness. Offer hand sanitizers and facial tissue packs as trade show giveaways that help keep germs at bay. They’ll be in-demand—meaning so will your brand.

Comfort and convenience

Employees who feel cared for are less likely to take sick days opens in new window. That’s a good enough reason for organizations to keep employees feeling comfortable and cared for. Promote a good night’s rest by including sleep masks in winter-themed care packages. Or stuff their stockings with all things warm and cozy, like packets of their favourite hot drink mix and hand warmers.

Do your team members spend a lot of time in front of screens? Place a pair of branded blue-light glasses on each desk to help ease the strain. Or include in a holiday gift basket and add an eyeglass cleaning cloth case to ensure they see how much they’re appreciated.

Health and medication

Branded personal care products can help healthcare organizations or those that work with older populations foster meaningful connections. From the clinics and pharmacies to wellness fairs and other events, pill boxes can help keep medications organized and your brand front of mind. Or emphasize your message of love by giving heart-shaped pill boxes to patients, clients or volunteers.

Events, such as run/walks, races, fitness fairs and open houses, present a perfect opportunity to show your brand cares. Hot/cold packs in the shape of fun animals make winning branded event giveaways, whether in welcome kits or finalist swag bags. Or add an extra splash of excitement and give first-aid kits. They’re a great match for sports camps, athletic clubs and scores of other gatherings.

Beauty and personal care

A team that looks good feels good. And when your organization’s branded products play a role, all the better! Give manicure sets or compact mirrors in new employee welcome kits—especially for those who will travel for work.

Give personal care products to help prepare employees for self-care emergencies, either on the road, at the trade show or in the office. Add nail clippers and Sewing Kits to a workplace prize vault or holiday gift basket. Both might be just the thing to help team members navigate a snag!

With these promos, sharing is caring

Whether designed for hygiene, comfort, health or beauty, personal care promotional products can become go-to items for recipients. And they’re more than just functional gifts and giveaways—they’re a strategic way to build bonds.

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