Save the date: Promotional calendar season is approaching

By Jacki Averkamp

The average promotional calendar gets 673 impressions opens in new window over its lifetime. What’s more, one in four calendar recipients say they are more likely to do business with a brand when they receive one. If you’re looking for some fresh promotional calendar ideas for the year ahead, you’ve come to the right place.

Branded wall calendars

When it comes to branded wall calendars, the possibilities are seemingly endless. From landscapes and nature to art and inspiration to wildlife, pets and more, there’s something for just about everyone.

Send customers, vendors and prospects a wall calendar along with your holiday greetings. Choose an industry-related theme, like agriculture, or an audience-friendly hobby, like fishing & hunting or gardening.

Employees will appreciate a wall calendar for their home or office too. Kick off the new year’s wellness initiative by handing out a healthy tips calendar, along with a gift card to a gym or fitness centre.

Promotional calendars with unique features

Looking for a calendar giveaway that’s a little different? A desk calendar with a pop-out easel is sure to stand out. Speaking of calendars that pop, the perpetual desk calendar has a movable coloured window that lines up the correct dates each month to ensure your message is seen all year long. Want something tailored to an industry or interest? Check out the variety of peel-n-stick calendars, available with vinyl headers shaped like a house, automobile, heart and more. All make great client leave-behinds or stocking stuffers.

A postcard desk calendar is a distinctive option. It features beautiful pictures of nature imprinted with inspirational quotes. Bonus: When the year is done, the photos double as postcards. Talk about staying power!

Promotional planners and pocket calendars

Life is hectic, so planning is everything. Promotional planners can help your brand tag along on all their adventures. A hardcover daily planner is a wonderful way to show gratitude to employees for their hard work and dedication over the past year. Or help them prepare for what’s ahead with a weekly desk planner. They can map their professional development plans and track progress. If you’re looking for an option that’s a bit smaller, choose a pocket planner.

An adult colouring book planner is the perfect promo calendar to keep the artists and doodlers on your staff organized. Add to the fun with a monthly colouring contest where team members submit the previous month’s masterpiece for a chance to win a fun prize or bragging rights.

Promo calendars that stick around

If your team members use a computer for work—and chances are, they do—make your calendar giveaway all about technology. Desktop users will appreciate the at-a-glance view provided by a computer monitor decal, and laptop users will love the versatility of a removable laptop calendar. Include in new employee welcome packages or tuck inside employee holiday gift baskets.

Does your company mail holiday greeting cards to customers, prospects and vendors? Ensure your greetings last beyond the season by including a calendar or business card magnet with calendar and notepad.

Promotional calendar ideas for every audience

Promotional calendars make excellent marketing tools. With endless themes, features and styles, there’s sure to be something for everyone. Plus, what else can get eyes on your brand nearly every day of the year?

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