Drive brand awareness with promotional car accessories

By Melanie Vandenboogaard

Every year, Canadians spend about 380 hours on the road opens in new window. Whether they’re commuting, road tripping or just running errands, promotional car accessories can help your organization stay top of mind every time someone opens the glove box, pops the trunk or hits the road.

Creature comforts

Sometimes it’s the little things—like a pleasant scent or clean car floor—that make a big impact. Thoughtful, useful promos keep your brand close kilometre after kilometre. Handing out swag at an event? Include air fresheners that keep your message hanging around—literally.

Starting a corporate sustainability initiative? Hand out cotton tote bags that employees can keep in their vehicles and use during their next trip to the grocery store. Tuck in a coffee shop gift card so they can grab a drink on their way to work.

Keeping a vehicle’s interior cool during hot weather is essential for their comfort. Sunshades do just that, plus they act as a billboard for your brand, grabbing attention from passersby. Imprint with a QR code that leads to a newsletter signup or landing page. And promote safety by handing out phone mounts to everyone who likes, comments on and shares your social media posts.

Glove box goodies

Compact and easy to keep close, items that store in the glove box keep your brand in arm’s reach. Launching a new customer loyalty program? Add a snap document pouch to your new hire welcome kit to help keep important automotive papers organized.

Help keep them prepare for road emergencies with an auto hammer or emergency flashlight. They’ll be grateful for your thoughtfulness. Preparing for a direct mail campaign? Send out policy holders for proof of insurance. Slip a discount code inside to engage recipients and encourage them to take action.

Trunk treats

The trunk is where organization and utility collide, making it a great place to plant your brand using promotional car gifts. Gearing up for a new product launch? Include a trunk cooler organizer stocked with snacks and cold drinks with every purchase. Surprise employees with a useful little item, like a mini tire gauge keychain.

Encourage more subscription or membership signups with trunk organizers loaded with product samples or new items. Make a long-lasting positive impression on prospects by gifting them with a travel blanket. It’s lightweight, easily stored and handy to keep to have on hand during those colder months.

Branding on the move

Why not let your brand tag along wherever your audience goes? Promotional car accessories for the exterior make every vehicle a moving billboard. For your next fundraising campaign, offer bumper stickers that let backers show support for your cause. Hosting an open house? Slip a car magnet in attendees’ gift bags for a memorable and mobile giveaway.

Fans of your brand will love the chance to show their pride with license plate frames. Or go for window decals to give people bragging rights while boosting team visibility.

Promotional car gifts that go the distance

From the glove box to the bumper, promotional car accessories help ensure your brand is along for the ride.

Melanie Vandenboogaard

Melanie VandenBoogaard is a senior merchandising category manager with nearly two decades of experience in the merchandising industry. She specializes in bags—including backpacks, totes, and more—staying on top of trends to ensure 4imprint offers a wide selection that meets customers’ needs in both style and price. Melanie also leads product development for 4imprint’s private-label brands, where she enjoys creating, building, and designing new products.

All marks are the property of 4imprint or their respective owners.

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