The perfect fit: Winning promo product ideas come in all sizes

By Mae Strehlow

There’s a lot to think about when planning a promotion. In addition to considering your audience, available resources and strategy, you also want to select the right promotional product to make the most impact. Nearly 49% of people have kept a promo product opens in new window for more than five years. The most common reason is the item was useful. When it comes to usefulness, finding the right size can make a difference. Let’s explore promo product ideas to fit your audience just right.

Drinkware for light sippers and road trippers

Promotional drinkware comes in an incredible variety of capacities. Athletes may appreciate a hefty 40 oz. vacuum mug. Another option with a powerful brand association is the Hydro Flask^® tumbler. At 32 oz., it’s an on-trend companion to keep recipients hydrated.

For something smaller, the 18 oz. Yowie^® vacuum tumbler is a stylish gift ideal for daily commutes. The vacuum wine tumbler, with 10 oz. capacity, is a memorable take-home gift for a reception, shower or other celebration worthy of a toast.

Notebooks large and small, slim and tall

Whether your audience intends to write a novel or simply jot down a grocery list, a notebook is a useful promo choice. A large five-subject notebook is an A+ option for an educational program or camp, while the medium-size debossed journal book provides a professional look perfect for new-employee onboarding. The pocket-size memo book or the slightly larger spiral notebook fits conveniently in an event swag bag or customer welcome basket.

Umbrellas have you covered, rain or shine

Some days are sunny, and some days are soggy. Whichever it is, umbrellas open up many promo possibilities. When your employees work in the elements, a 46-inch clear umbrella gets them out of the rain and your logo out in the open. If the sun is a concern, give a golf umbrella a shot as a fundraiser thank-you gift or golf tournament giveaway. Odds are you won’t need a mulligan.

When it comes to more expansive options, patio umbrellas can provide refreshing shade and sponsorship opportunities among business partners. Or they can be a sought-after prize at a company picnic. On the flipside, a compact umbrella is a handy branding tool to gift employees, volunteers or donors. It might be small, but its impact could be outsized as 62% of workers feel appreciated by their employer when they receive a promo product.

Totes have all the options in the bag

Whatever your audience carries, ensure they carry your branding. A wine tote is a great gift to uncork for a winery tour or local wine walk. A business selling anything from groceries to hardware to decorations can use a thunder tote to bag purchases and turn up the volume on visibility.

A large tote is a heavyweight option fit for a library, bookstore or school. Take advantage of its storage space and pack it as a gift bag too. Up the ante and use a picnic basket as a gift carrier. For supply drives, fundraisers or any portable promotions, it’s the tote-al package.

Big promo item ideas for products of all sizes

Choosing the right size product is one of many important things to consider when planning a promotion. Whether selecting drinkware, notebooks, umbrellas or tote bags, there are plenty of options to bring your best promo product ideas to life.

Mae Strehlow

Mae Strehlow has 23 years of importing and merchandising experience at 4imprint—and 15 years in international and domestic retail before that—bringing nearly four decades of expertise to the promotional products industry. Over the years, she’s worked across a wide range of product categories, but drinkware is where her true passion lies. Mae thrives on product development, whether it’s creating exclusive private label lines or collaborating with suppliers to turn market trends into practical, successful solutions. She loves the challenge of refining shapes and styles to meet the unique demands of the promotional products industry. She believes that transparency, collaboration and a shared commitment to success—both internally and with 4imprint’s vendor partners—are what truly sets 4imprint apart.

All marks are the property of 4imprint or their respective owners.

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