Get your brand in the game using sports giveaways

By Carrie Kramer

Sports are universal. They bring people together, provide entertainment, promote physical activity and encourage teamwork. A whopping 86% of Canadians say engaging in sports is worth the effort opens in new window, and 12% say they are hard-core fans of hockey in particular. Your brand can get in on the action with these fun ways to support athletics, plus sports giveaway ideas.

Sponsor a team

Team sponsorships are a great way to show support for community sports. They also provide the unique opportunity to share your brand with countless players, spectators and other people who aren’t normally part of your audience. Get your brand seen at every game by providing teams with caps and T-shirts imprinted with your logo. Provide players with a fun, branded hashtag to use when they post about their wins, losses or gatherings after games.

Many sponsorships come with additional perks. Does your organization get complimentary game tickets? Keep the goodwill going by giving them to valued clients and staff as a token of appreciation. Is your organization given advertising opportunities at the game? Imprint banners and floor stickers with your logo, plus a message cheering on your sponsored team.

Coach a league

Many sports leagues would cease to exist without the hard work and dedication of volunteer coaches. Show your support for these invaluable mentors by encouraging staff to donate their time to coach a sports team. Allow participating team members to head out a little early on game day so they have time to gather necessary equipment, rally their team and hold a quick practice.

Lend a helping hand while getting your brand in on the action when you give volunteer coaches a tailgater trunk cooler, perfect for organizing gear, snacks and more. And show team support by providing athletes with an ID sport bottle. Help coaches look the part by providing them with a branded jacket and shirt. Bonus—the shirt contains reflective piping for extra visibility at night.

Hand out sports swag

Everyone loves going to a game and getting free merch. And your brand will love the exposure it gets when you hand out these fun sports giveaways at every game.

Branded noise sticks help fans cheer on their favourite athletes or distract the opposing team! A foam hand is a great way for spectators to show their team spirit while getting the eyes of an entire stadium on your logo.

Watching sports is exciting for all ages. But watching sports while eating a delicious snack is the ultimate goal. Draw a crowd with the irresistible smell of freshly popped popcorn served up in a classic branded popcorn box. And don’t forget the ice-cold drinks. Pour them into reusable stackable beer steins that fans can take home as a souvenir after the game.

Donate to a good cause

Not everyone has the time available to coach a team or hand out swag at a ball game. But your brand can still be part of the action by donating to a good cause. Reach out to your local YMCA^®, recreation department or youth sports clubs, and ask them how your brand can help support athletics in your community or beyond.

Can you donate to a campaign to raise money for new equipment? Maybe you can provide teams with necessities like balls, hockey pucks or towels. Or perhaps you can show support and goodwill by providing players with a branded drawstring sportpack. Any amount of support is sure to be appreciated.

Sports giveaway ideas to get in on the fun

Whether you sponsor a team, coach a league, hand out sports giveaways or make a donation, your organization can show its team spirit and support.

Carrie Kramer

Carrie Kramer is a merchandising category manager with more than 20 years of experience in the promotional products industry and has been part of 4imprint’s merchandising team for nearly two years. She brings extensive expertise in merchandising, product sourcing, and building strong vendor relationships. Working closely with product development partners—and always thinking creatively—Carrie continually seeks out the best promotional products to strengthen her category offerings. Her expertise and creative approach help ensure 4imprint remains at the forefront of wellness-related promotional trends.

All marks are the property of 4imprint or their respective owners.

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