Swag success stories: Promotional item ideas straight from our customers

By Stephanie Lamie

Want to give clients more reasons to love your brand? Need fresh ideas to stand above the competition? Looking for ways to deepen team member relationships? Our customers—across multiple industries—share their promotional item ideas. We’ve compiled their stories to spark inspiration for your own organization.

Show customers the love

Discover the client-pleasers: From pens to magnets to mugs, read how these promotional item ideas help strengthen customer relationships and keep them coming back for more.

• “Our customers LOVE our pens, they are a daily give away to each person that comes thru the door!!” — Denise

• “We use them [business card magnets] to send to customers after their order is finished as a thank you.” — Jake

• “We give out pens to all our clients along with our note pads and prescription pads. They write so smooth and don't bleed if the paper gets wet.” — Krista

• “We have 2 beautiful treehouses that we custom built for short term rentals. We offer a very unique experience and one of the ways our guests never forget us is through these mugs. Each guest receives a mug as our gift to them, when they stay with us and we have gotten so much positive feedback. People love these!” — Mike

Make your mark

Elevate brand visibility. Eye-catching promo products can leave lasting impressions at events and create unforgettable interactions.

• “Our company REPerformance used these lanyards as a promotional giveaway item at the OFSAA Track and Field Championships, North America’s second-largest track and field competition for students.” — Mariah

• “We used these tshirts to promote our newest product line. We had our staff and distributors take part in the fun!” — Jeannette

• “We ordered the Smartphone Wallets for a conference and they were a hit. Thank you.” — Lori

• “I’m actually doing some door knocking to establish a farm in my own neighbourhood and figured this was a nice little giveaway, jar opener, that people would keep!” — Stephanie

Inspire enthusiasm

Spark joy at work and celebrate your team in style. The right company promotional item ideas can help boost morale and team spirit.

• “Our pens are given to all the staff, volunteers and board members as well as each information package that we give out to our clients contains a pen. The fact that it has a stylus is a bonus as nearly everyone has a smartphone or tablet. I choose the millennial pink metallic which is a popular color right now and it’s a nice contrast with the black accent color. A very nice looking pen at a very nice price.” — Kristine

• “We purchased the Wireless Power Bank for each of our employees for Christmas gifts.” — Debbie

• “These bottles are fabulous! The variety and vibrancy of the colors are so good that my staff had a hard time just picking one. The locking mechanism on the lid is a great feature and the curved lip portion to drink out of is unique. This will also be a wonderful give-away for fundraisers and tournaments with our customers.” — Kimberley

• “We are “‘swagging’ out [hard hat stress relievers, vacuum tumblers] our department’s staff, faculty and students!” — Krista

Surprise and delight your audience

Get swag-spired. Whether it’s a unique promo product or a typical item used a little differently, unconventional ideas make a memorable impact.

• “We decided after a crazy year our staff more than deserved a gift. With ever-changing restrictions, we wanted to give them something we knew they could use this summer. Enter the cooler backpack from 4imprint. We are giving each staff member a branded Chic Cooler Backpack filled with everything they need for a picnic for two. They’ll be sent home early next Friday with a picnic in hand! These bags are great, especially for the price point.” — Erin

• “We ordered playing cards with our 50th anniversary logo as a promotional item and were blown away by the quality!” — Emily

• “We use the [bucket] hats as the player of the game prize. The players love them!” — Chris

• “We love our new Buffalo Plaid Jute Tote. It fits all our art supplies and inspiration. Our order arrived just in time. As luck would have it, our team was wearing matching plaid shirts and the boss brought puppies to work. It was perfect day and we have the photo to prove it! Check out our Instagram reels to see the full video at @thepaintspot.” — Kim

Swag that sticks

We’d love to hear your company promotional item ideas! Head to our #SwaggingRights page and tell your story.

Stephanie Lamie

Stephanie Lamie is a senior merchandising category manager who has been with 4imprint for 28 years, including 21 years in her current role. She oversees several product categories, with her largest areas of focus being writing instruments and tradeshow displays. Stephanie enjoys discovering new products, tracking industry and retail trends, partnering with suppliers and learning more about sustainability. She began her 4imprint career as an expediter before moving into sales, claims and corporate programs—experience that gives her a broad understanding of the business. As an expert in all things pens, she uses her deep knowledge of 4imprint’s departments and customer needs to bring the very best writing utensils and tradeshow products to the market.

All marks are the property of 4imprint or their respective owners.