What to look for when selecting promotional T-shirts

By Laurie Frees

T-shirt giveaways have long been a popular promotional item strategy—and with good reason. They’re a win for everyone involved. Recipients get a comfortable, practical shirt that lets them wear a brand they love, while organizations get an average of more than 5,000 impressions opens in new window per shirt.

The average T-shirt gets 5,053 impressions.

Promotional T-shirt giveaways provide wins in other ways too. With a variety of price points and styles to choose from, you can select one that reflects your brand, makes your logo pop and fits your marketing budget with just a few clicks.

Our T-shirt page has several filters to help narrow down your selection. Use the left-hand column to sort by Fit, Fabric and/or Style to find the perfect match for your promotion. For popular classic tees, filter by Basic T-Shirts under the Style menu. Choose Moisture Wicking under Fabric or Athletic under Style for a performance shirt. And to save yourself time when hunting for shirts in the sizes you want, select from Men’s, Women’s, Unisex, Youth and more from the Fit menu. Keep reading for more tips to help you choose the best product to fit your next great T-shirt giveaway idea.

The traditional cotton T-shirt

When planning a T-shirt giveaway, you can’t go wrong with the classic, comfortable Cotton T-Shirt. Keep a variety of sizes on hand and you’ll be ready to share your brand at any event or trade show, no matter who turns up at your booth. Fifty-two percent of trade show attendees opens in new window are attracted to exhibits offering giveaways, so a chance to walk away with a T-shirt could help draw them to your booth.

52% of trade show attendees are attracted to exhibits offering giveaways.

The Gildan^® Ultra Cotton T-shirt, available for adults and youth and in a long-sleeve version, are made from comfy, breathable cotton that people love. And this shirt is also available with your full-colour logo, for an even more impressive gift. They’re a great option for audience members of all ages.

Looking for a little variety? The Gildan Softstyle^® V-Neck T-Shirt brings a comfortable V-neck into the mix. Or shake things up with a crop top, like the Bella+Canvas^® Flowy Cropped T-Shirt. Match your audience with a specific T-shirt style for a promotion that resonates.

The classic athletic T-shirt

Athletic T-shirts, like the Boston Training Tech Tee and the Gildan DryBlend^® 50/50 T-Shirt, are constructed with performance-driven fabric and moisture-wicking technology to help keep wearers cool and comfortable while on the move. Athletic T-shirt giveaways are ideal for youth leagues and office sports, team sponsorships or to keep employees who work outdoors cool and comfortable on the job. Want to rep team or brand colours? Go for the unique Zone Colourblock Raglan T-Shirts or the traditional Pro Team Baseball Jersey Tee. The Pro Team Home and Away Wicking Tee gets your colours noticed on the field and off.

Trendy fashion T-shirts

If you’re looking for a stylish promotional T-shirt giveaway, our fashion T-shirt line will have everyone clamouring for your brand. The Koi Element Tri-Blend T-Shirt and the Bella+Canvas Jersey T-Shirt feature lightweight fabric with an incredibly soft feel.

These promo T-shirts will have your employees looking great. Or share them as thank-you gifts for customers. Pro tip: Be creative with imprints, as 39.4% of consumers opens in new window say they’ve kept past promo products because they like the design.

40% of consumers keep a promo product because the like the design.

Promotional T-shirts for everybody

Like your customers and employees, T-shirt giveaways come in all shapes, sizes and styles. And whether you offer a look that’s fashionable, athletic or classic, these T-shirt giveaway ideas make your brand—and your customers—look good.

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